The yuppie handbook 1984 pdf series#
In the British TV series Only Fools and Horses one of the lead characters Delboy calls himself a Yuppie in Series 6 Episode 1 " Yuppy Love". he finds ways to reenter the American psyche." In 2010, right-wing political commentator Victor Davis Hanson wrote in National Review very critically of "yuppies". A recent article in Details proclaimed "The Return of the Yuppie", stating that "the yuppie of 1986 and the yuppie of 2006 are so similar as to be indistinguishable" and that "the yup" is "a shape-shifter. In October 2000, David Brooks remarked in a Weekly Standard article that Benjamin Franklin – due to his extreme wealth, cosmopolitanism, and adventurous social life – is "Our Founding Yuppie". The term has experienced a resurgence in usage during the 2000s and 2010s. On April 8, 1991, Time magazine proclaimed the death of the "yuppie" in a mock obituary. The word lost most of its political connotations and, particularly after the 1987 stock market crash, gained the negative socio-economic connotations that it sports today. In 1989, rock artist Tom Petty used the term in the song Yer So Bad, in the line "My sister got lucky, married a yuppie". It doesn't matter whether you are trying to advertise to farmers, Hispanics or Yuppies, no one likes to be neatly lumped into some group." Leo Shapiro, a market researcher in Chicago, responded, " Stereotyping always winds up being derogatory. To be a Yuppie is to be a loathsome undesirable creature". In a 1985 issue of The Wall Street Journal, Theressa Kersten at SRI International described a "yuppie backlash" by people who fit the demographic profile yet express resentment of the label: "You're talking about a class of people who put off having families so they can make payments on the SAABs. The alternative acronym yumpie, for young upwardly mobile professional, was also current in the 1980s but failed to catch on. Newsweek magazine declared 1984 "The Year of the Yuppie", characterizing the salary range, occupations, and politics of "yuppies" as "demographically hazy". The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy. The proliferation of the word was affected by the publication of The Yuppie Handbook in January 1983 (a tongue-in-cheek take on The Official Preppy Handbook ), followed by Senator Gary Hart's 1984 candidacy as a "yuppie candidate" for President of the United States. East Bay Express humorist Alice Kahn elaborated on the concept in a satirical piece published in June 1983, further popularizing the term.
The headline of Greene's story was "From Yippie to Yuppie". The term gained currency in the United States in 1983 when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin, formerly of the Youth International Party (whose members were called " yippies") Greene said he had heard people at the networking group (which met at Studio 54 to soft classical music) joke that Rubin had "gone from being a yippie to being a yuppie". Joseph Epstein was credited for coining the term in 1982, although this is contested. Nonetheless, his article did note the issues of socioeconomic displacement which might occur as a result of the rise of this inner-city population cohort. Rottenberg reported in 2015 that he did not invent the term, he had heard other people using it, and at the time he understood it as a rather neutral demographic term.
The first printed appearance of the word was in a May 1980 Chicago magazine article by Dan Rottenberg. The Yuppies seek neither comfort nor security, but stimulation, and they can find that only in the densest sections of the city. Some 20,000 new dwelling units have been built within two miles of the Loop over the past ten years to accommodate the rising tide of “Yuppies"-young urban professionals rebelling against the stodgy suburban lifestyles of their parents.
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